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Signage is an extremely important aspect for any business. It is the element of the brand or any product; be it tangible or non tangible through which it gets its public identity. In the past, the companies who were involved in commercial activities did not know the importance of brand image and hence had no information of signage.
A signage should be reflective of the company and its functioning. A signage is more than just a plaque or an art form. It is the brand identity of the company. Different types of signs and brand monograms are used with the brands and products, so as to create the loyalty with the customer. The most common signage, which is used by companies, is done on advertisement boards on the highways and roads around the country.
Recently, neon signs are being used extensively for this purpose, as they are easily distinguishable and more attractive. Businesses that operate during the night use neon signs. Some of the businesses use plastic signs in order to promote their brands and messages. Cinemas and Broadway theaters use plastic signage extensively.
As we move forward and the technology advances, signages have turned into LED and LCD screens that can change and provide advertisers with different options of promoting many different brands. Most of the signs are used for commercial activities, although some are also used to mark directions and road signs.
Nowadays, the creation of signage requires the companies to hire professional sign creators. These people are a combination of designers and marketers. Before creating any signage, a proper strategy of the brand or product is created. For any design, the ability to modify and change is very important. Signage, even if it is long-term, must be modified from time to time, so that it would offer something new to the audience.
In order to create the long-term benefits, the facility on which it is being installed is very important. Signage plays an important role in identifying the areas and locations, where people are illiterate and have low reading ability. Signs should be designed in such a way that they look attractive and easy to comprehend; be it a location finder or some kind of brand promotion.
The design element should also incorporate the size, keeping in mind the area of installation. Any signage preparation and planning should start early, as the designing and implementation of it on the ground takes time. A strong signage design plays an important part in the success of any facility or place. The city of Las Vegas has become famous due to the neon signs and nearly every building in the city contains a neon sign on the roof.
Signage is an important element in the whole design process of a brand and for location-based services. A lot of planning and preparation is required in the designing process, and a design can only remain long lasting when the basics of its design structure is strong, modern and adaptable.
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Article Source: http://EzineArticles.com/?expert=Harrison_James
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