How an SEO Project Helps Online Reputations

By Vincent Sandford

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Greater Emphasis on Defending Online Reputation (ORM)

Companies are aware in today's online environment that it's so easy to destroy a good online reputation. The main reason is the growth of social networks in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reputations of local businesses. This is especially true with Google's objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page ranks of the reviews are PR 1 or PR zero and are well below your particular website PR.

Creating a Security Blanket

Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today in the New World, concerns are different: social media networks grow, tweets hit global users and defending ORM is now being addressed.

Most companies concerns were focused upon creating a security blanket to prevent negative comments appearing amongst their normal search engine results. most revealed that attack was s the best form of defence and being proactive is more effective than reactive measures.

Search Engine Optimisation Defends Companies Online Reputations

The techniques of defending your ORM adopted by most agencies are engrained in search engine optimisation (SEO) tactics. The objectives of an SEO project are to achieve higher search engine ranking for websites that target audiences by being more relevant and competent than their competitors. Defending online reputations have opposite goals as they are designed to push down negatives comments from the search engine results. The steps of SEO in the search algorithms hugely benefit your online reputation due to the fact that it creates a security blanket.

SEO benefits For ORM

Using appropriate processes, Search Engine Optimisation efforts begin to achieve higher ranking they have the tendency to pushdown other entries using the same query search terms.

The framework of SEO involves

• Keyword Research and Content Creation
• Website Architecture and Optimisation of On-Page Elements
• Usability and Design
• Link development

An element of protecting your online reputation is achieved by initiating a SEO project, namely:

• selecting keywords
• research competitors keywords
• combining keywords
• creation of content using keywords
• optimising your on page element
• engaging in social networks
• creating a link building platform

The process of an online reputation project is summarised here as:

• Optimising websites
• Engaging in social networks
• Promotional Activities

To fully exploit the benefits of a SEO project website owners need to supplement their efforts with more rigorous promotional activity and engagement with the social media community. In summary you should follow these parameters:

The conclusion is simple: engage an innovative search marketing agency to optimise you website and by consequence create a defensive strategy against negative comments.

SEO Synovation a European web marketing agency specialising on Online Reputation Management and Search Optimization can be contacted via their website http://www.SEOSynovation.com

Article Source: http://EzineArticles.com/?expert=Vincent_Sandford